Rollout

n. first public display of a new aircraft; initial offering of a new product or service

For the Ludacris song, see Rollout (My Business) Rollout or roll 'em out is poker jargon used for a game phase in certain poker variants. It is often incorrectly called "roll your own", to which it has similarities but from which it is fundamentally different.Poker games with a rollout phase resemble stud poker but have significantly different strategies, because players generally receive all of their cards up front (sometimes with a draw phase), and know the final value of their hand in early betting rounds. They resemble stud poker only in that cards are revealed to other players one at a time for each betting round.
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the launch of a new product on a region by region basis as opposed to a national introduction; the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction; New Product Development.

rollout
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