Rolex SA is a
Swiss manufacturer of mostly mechanical
wristwatches and accessories renowned for their dependability, prestige, and cost (from a few thousand to more than one hundred thousand U.S. dollars). Rolex watches are considered
status symbols by many. Rolex is the largest single luxury watch brand by far, with estimated revenues of around
US$ 3
billion (2003)..
BusinessWeek magazine ranks Rolex #71 on its
2007 annual list of the 100 most important global brands, top among all watchmakers.
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