Rold Gold is the name of a brand of
pretzels, now owned by
Frito-Lay. The original company started in 1917.Frito Lay purchased Rold Gold in 1999. While on-bag advertising states that Rold Gold is "America's No. 1 Pretzel," when measured by Total Dollar Sales in the United States, Rold Gold is currently the #2 pretzel brand behind
Snyder's of Hanover.
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