Reverse Marketing Channel

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MONASH Marketing DictionaryDownload this dictionary
Reverse Marketing Channel
a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to intermediaries to producer; also called a Backward Marketing Channel..

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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