Study design
Research Design
the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.
Research Design
the framework for conducting a market research project that specifies how the research will be carried out.
Research design
A systematic plan for a research project. Usually includes formulating a strategy to resolve a research question(s). It also details the methods for collecting, recording, processing, and analyzing the recovered data in the field and laboratory.