Resale Price Manintenance

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MONASH Marketing DictionaryDownload this dictionary
Resale Price Manintenance
a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may resell the product.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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