Relative Advantage

Get Babylon's Translation Software! Free Download Now!
Babylon 8 - Your all-in-one solution
Award winning translation software trusted by millions. Translate from any language to any language.
View Demo


MONASH Marketing DictionaryDownload this dictionary
Relative Advantage
the degree to which a new product is superior to an existing one; a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Define Relative Advantage

Translate Relative Advantage