Relationship Marketing

Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them.
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attempting to form productive relationships with customers along the value chain on a long term ,two-way communicative, interactive basis (see transactional marketing) ending with a meaningful relationship with the end consumer.