Industrial design rights are
intellectual property rights that protect the visual design of objects that are not purely utilitarian. An
industrial design consists of the creation of a shape, configuration or composition of pattern or color, or combination of pattern and color in three dimensional form containing aesthetic value. An industrial design can be a two- or three-dimensional pattern used to produce a product, industrial commodity or handicraft.
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a form of legal protection against the copying by a competitor of the external appearance of a product.
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