Reference Groups

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MONASH Marketing Dictionary

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Reference Groups

all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group; Contactual Reference Group.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics , Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing Dictionary

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Reference Groups

people we look up to, and often copy, when buying products; categorised as membership groups and affinity groups.

Copyright © 2001, Ray Wright

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