Redemption Rate

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MONASH Marketing DictionaryDownload this dictionary
Redemption Rate
the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Redemption Rate
the rate at which sales promotion money-off coupons are redeemed at the retailers.

Copyright © 2001, Ray Wright

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