Red Button is a button on the
remote control for certain digital television
set top boxes in the
UK,
Australia and
Malaysia. It is for
interactive television services such as
BBCi and Astro (Malaysia). When interactive programmes are broadcast a Press Red icon will appear on the television screen.
BSkyB uses a video of a
dog and a
duck playing together and saying "press the red button" to promote the red button to its viewers.
Pop Idol used the red button as a voting device.The feature also enables several different feeds from the event, thereby enabling viewers to select between events or sporting matches that may be taking place simultaneously. For example, when the 2006 FIFA World Cup was aired, viewers could choose to view matches from multiple camera angles.
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