The (manufacturer's) suggested retail price (MSRP or SRP), list price or recommended retail price (RRP) (originally,
Monroney suggested retail price) of a
product is the
price the
manufacturer recommends that the
retailer sell it for. The intention was to help to standardize prices among locations. While some stores always sell at, or below, the suggested
retail price, others do so only when items are on
sale or
closeout.
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the price the manufacture would like the retailer to sell the product at; now illegal in many industries.
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