Recognition Tests

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MONASH Marketing DictionaryDownload this dictionary
Recognition Tests
a means of evaluating the effectiveness of a firm's recent advertising; respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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