Real Positioning
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MONASH Marketing Dictionary
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Real Positioning
the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See
Market Positioning
;
Repositioning
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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