Real Positioning

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MONASH Marketing DictionaryDownload this dictionary
Real Positioning
the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market PositioningRepositioning.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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