Reactive Marketing Control Systems

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MONASH Marketing DictionaryDownload this dictionary
Reactive Marketing Control Systems
evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action; after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems; Adaptive Control System; After-the-Fact Control System; Steering Control System.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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