Question Marks
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question mark
Rzecz. pytajnik

MONASH Marketing DictionaryDownload this dictionary
Question Marks
a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market; also called Problem Children.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Dizionario inglese-italiano 1.0.012Download this dictionary
QUESTION-MARKS
PUNTI INTERROGATIVI


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