Premium-Cola is a German soft drink brand founded in December
2001 in
Hamburg by a
collective of fans of the former German brand
afri-cola.The collective (which named itself "Interessengruppe Premium") started off running a protest campaign for over two years against recipe changes in
Afri-Cola.This well-known German brand (founded 1931) had just been bought by the Mineralbrunnen Überkingen-Teinach AG in
1999, which then secretly changed the recipe: the new afri-cola contained a reduced amount of
caffeine (the original afri-cola contained 250 mg/L), and the rather strong taste was significantly softened, in order to meet the taste of a wider variety of customers.
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