Portfolio Analysis

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MONASH Marketing DictionaryDownload this dictionary
Portfolio Analysis
the systematic evaluation or assessment of a company's businesses or products; two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Dizionario inglese-italiano 1.0.012Download this dictionary
PORTFOLIO ANALYSIS
ANALISI DI PORTAFOGLIO


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