Point-of-Purchase Displays

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MONASH Marketing DictionaryDownload this dictionary
Point-of-Purchase Displays
a form of promotion used to support personal selling and advertising; displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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