Planning Horizon

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Planning horizon
The planning horizon is the amount of time an organisation will look into the future when preparing a strategic plan. Many commercial companies use a five-year planning horizon, but other organisations such as the Forestry Commission in the UK have to use a much longer planning horizon to form effective plans.
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This article uses material from Wikipedia® and is licensed under the GNU Free Documentation License

Campbell R. Harvey's Hypertextual Finance DictionaryDownload this dictionary
Planning horizon
The length of time a model projects into the future.

MONASH Marketing DictionaryDownload this dictionary
Planning Horizon
the total timespan covered by a firm's marketing plans; the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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