Personality Segmentation
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MONASH Marketing Dictionary
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Personality Segmentation
the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See
Psychographic Segmentation
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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