Percentage-of-Sales Method
a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
Percentage-of-sales method
one of the most commonly used method of preparing an advertising/ research budget. Budgeting for an ad/ research campaign based on a percent of a sales figure, such as past sales, anticipated sales, or a combination of both
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