People-Based Services

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MONASH Marketing DictionaryDownload this dictionary
People-Based Services
services in which people, rather than equipment or machinery, play the major role in delivery; for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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