Panel Test

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MONASH Marketing DictionaryDownload this dictionary
Panel Test
a technique used to pre-test advertising, new products, etc; a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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