Packaging

n. wrapping in which an item is presented for sale; presentation of a package

v. pack, wrap; create attractive packaging in order to promote the sale of an item; combine things together as one inseparable unit

Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Package labelling (BrE) or labeling (AmE) is any written, electronic, or graphic communications on the packaging or on a separate but associated label.
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Noun
1. the business of packaging; "the packaging of new ideas"; "packaging for transport"
(hypernym) commercial enterprise, business enterprise, business
(hyponym) meatpacking, meat packing, meat-packing business
(derivation) box, package
2. a message issued in behalf of some product or cause or idea or person or institution
(synonym) promotion, publicity, promotional material
(hypernym) message, content, subject matter, substance
(hyponym) buildup
(part-holonym) marketing
3. material used to make packages
(hypernym) material

Noun
1. a collection of things wrapped or boxed together
(synonym) bundle, packet, parcel
(hypernym) collection, aggregation, accumulation, assemblage
(hyponym) wisp
(derivation) box
2. a wrapped container
(synonym) parcel
(hypernym) container
(hyponym) bundle, sheaf
(derivation) box
3. (computer science) written programs or procedures or rules and associated documentation pertaining to the operation of a computer system and that are stored in read/write memory; "the market for software is expected to expand"
(synonym) software, software system, software package
(hypernym) code, computer code
(hyponym) alpha software
(classification) computer science, computing
Verb
1. put into a box; "box the gift, please"
(synonym) box
(hypernym) encase, incase, case
(derivation) parcel

n. packaging, wrapping in which an item is presented for sale; presentation of a package

the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product; in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.