PUBLICITY

n. state of being public; advertisement, action or item designed to attract public notice; attention of the public, public notice

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing. But the publicist cannot wait around for the news to present opportunities. They must also try to create their own news. Examples of this include:ContestsArt exhibitionsEvent sponsorshipArrange a speech or talkMake an analysis or predictionConduct a poll or surveyIssue a reportTake a stand on a controversial subject Arrange for a testimonialAnnounce an appointmentCelebrate an anniversary with lots of booze (according to cordelia)Invent then present an award Stage a debateOrganize a tour of your business or projectsIssue a commendation
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Noun
1. a message issued in behalf of some product or cause or idea or person or institution
(synonym) promotion, promotional material, packaging
(hypernym) message, content, subject matter, substance
(hyponym) buildup
(part-holonym) marketing

(n.)
The quality or state of being public, or open to the knowledge of a community; notoriety; publicness.
  

corporate or product promotion that is obtained free of charge.