Theatrical production management is a sub-division of
stagecraft. The production management team (consisting of a production manager and any number of assistants) is responsible for realizing the visions of the Producer and the Director or Choreographer within constraints of technical possibility. This involves coordinating the operations of various production sub-disciplines (scenic, wardrobe, lighting, sound, projection, automation, video, pyrotechnics, stage management, etc.) of the presentation. The production manager is the highest ranking person on the production team and in many professional theatre companies answers directly to the general manager and or/artistic director.
See more at Wikipedia.org...
the person responsible for overseeing details in the creation of a television or print advertisement.