Out-of-home advertising (also referred to as OOH) is essentially all type of
advertising that reaches the consumer while he or she is outside the home. This is in contrast to
broadcast,
print, or
internet advertising, which may be delivered to viewers out-of-home (e.g. via
tradeshow,
newsstand,
hotel lobby room), but are usually for home or office viewing. Outdoor products are divided among three primary categories: Billboards, street furniture and transit. The most common product in OOH is the
billboard. OOH encompasses outdoor advertising but extends to the indoors as well (such as ads in malls).
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