Organisational Objectives

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MONASH Marketing DictionaryDownload this dictionary
Organisational Objectives
the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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