Optimising

v. become optimal; act as an optimist, act in an optimistic manner; (Computers) carry out optimisation (also optimize)

Verb
1. make optimal; get the most out of; use best; "optimize your resources"
(synonym) optimize
(hypernym) perfect, hone
(derivation) optimization, optimisation
2. modify to achieve maximum efficiency in storage capacity or time or cost; "optimize a computer program"
(synonym) optimize
(hypernym) modify
(derivation) optimization, optimisation
3. act as an optimist and take a sunny view of the world
(synonym) optimize
(hypernym) act, behave, do

To perform optimisation.

an approach to planning in which a firm expresses its intention to do things better (as opposed to "better things") in the future. See Adaptivising, Satisficing.