Open....

Open.... was the original interactive television service on BSkyB's Sky Digital platform. Running from launch in 1998 until October 2001, Open.... was run by British Interactive Broadcasting (BIB), a consortium owned by BSkyB, British Telecom, HSBC and Matsushita. It was dropped in October 2001 and replaced by Sky Active, a brand which covers all Sky interactive services as well as those remaining from Open....
See more at Wikipedia.org...