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Open-ended Question
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Closed-ended question
A closed-ended question is a question format that limits respondents with a list of answer choices from which they must choice to answer the question. Commonly these type of questions are in the form of multiple choices, either with one answer or with check-all-that-apply, but also can be in scale format, where respondent should decide to rate the situation in along the scale continuum, similar to Likert questions.
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| MONASH Marketing Dictionary | Download this dictionary |
Open-Ended Question
a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
| Raynet Business | Marketing Dictionary | Download this dictionary |
Open-ended Question
a question that allows the respondent to give an opinion (see close-end question).
| Open-ended Question in Spanish | Open-ended Question in Greek | Open-ended Question in Farsi
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