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MONASH Marketing Dictionary
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a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See
Premiums
;
In-Pack Premium
;
Near-Pack Premium
;
With-Pack Premium
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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