omnibus survey
collection of works which provides a general overview
Omnibus (survey)
An omnibus survey is a method of
quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey (paying to 'get on the omnibus'), while sharing the common demographic data collected from each respondent.
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Omnibus Survey
a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc; called an "omnibus" survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
Omnibus Survey
a regular, field based, questionnaire survey to a target market where organisations can 'buy in' the opportunity to have their own questions asked. The survey will probably include questions from many different areas and many different companies (see syndicated research).
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