Occidentalism

Professor Chen Xiaomei was the first to use "Occidentalism" to denote a Theory of Counter-Discourse in Post-Mao China (see her book: Occidentalism: A Theory of Counter-Discourse in Post-Mao China (New York: Oxford, 1995). Different uses of the term appeared about a decade later, when Occidentalism referred to stereotyped and sometimes dehumanizing views on the so-called Western world, including Europe, the United States, and Australia. The term was popularized by Ian Buruma and Avishai Margalit in their book Occidentalism: the West in the Eyes of its Enemies (2004). The term is an inversion of Orientalism, Edward Said’s label for stereotyped Western views of the East. A number of earlier books had also used the term, sometimes with different meanings.
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Noun
1. the scholarly knowledge of Western cultures and languages and people
(hypernym) humanistic discipline, humanities, liberal arts, arts

Noun
1. the quality or customs or mannerisms characteristic of Western civilizations
(hypernym) quality

occidentalism /,ɔksi'dentəlizm/
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OCCIDENTALISMO

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