Nichemanship

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MONASH Marketing DictionaryDownload this dictionary
Nichemanship
a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
 
Market Niche

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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