A niche market also known as a target market is a focused, targetable portion (subset) of a
market sector.By definition, then, a
business that focuses on a niche
market is addressing a need for a product or service that is not being addressed by
mainstream providers. A niche market may be thought of as a narrowly defined group of potential
customers.A distinct niche market usually evolves out of a market niche, where potential
demand is not met by any supply.
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a small, specialised market; can be an opportunity for a company to gain a strategic competitive advantage e.g. Morgan cars (see micromarketing).
A small overall market or small market segment.
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