Neuro-Linguistic Programming (NLP(TM), neurolinguistics)

Quasi-spiritual behavior-modification (or "performance psychology") technique whose crux is "modelling," or "NLP modelling": imitating the behavior of high achievers. Richard Bandler and John Grinder initially formulated NLP in 1975, reputedly duplicating the "magical results" of several top communicators and therapists. (These included Milton H. Erickson, M.D., the originator of Ericksonian Hypnosis.) Advanced Neuro Dynamics, Inc., in Honolulu, Hawaii, has promoted a style of NLP that "recognizes the importance of the human spirit and its connection with the mind and body." Pure NLP(TM) is the brand of NLP promoted by The Society of Neuro-Linguistic Programming.