Nelonen

Nelonen is a Finnish commercial TV channel. It started out as Helsinki's local television channel PTV in 1989 on the HTV cable network, which name was changed first to PTV4 and then to Nelonen. It started on the 1 June 1997. Nelonen, in Finnish, means the glyph of the number four. The channel is mostly owned by SanomaWSOY Oyj, which owns the Helsingin Sanomat and Ilta-Sanomat newspapers. Its largest owner is Aatos Erkko. Much of its programming is American (50%) and European imports (20%), with Finnish subtitles. Its main market is the 25-44 demographic. Nelonen owns the digital channel JIM.
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