Near-Pack Premium

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MONASH Marketing DictionaryDownload this dictionary
Near-Pack Premium
a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium; On-Pack Premium; Premiums; With-Pack Premium.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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