National Account Marketing

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MONASH Marketing DictionaryDownload this dictionary
National Account Marketing
the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organisations; the teams or groups usually consist of marketing and sales personnel as well as engineers, production specialists, and so on.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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