Moxie

Moxie, a carbonated beverage, is considered by some to be the  USA's first mass produced soft drink, although both Vernors ginger ale and Hires Root Beer predate it by a decade.Created in 1876 by Dr. Augustin Thompson formerly of Union, Maine, while working for the Ayer Drug Company in Lowell, Massachusetts. Moxie was first marketed as a patent medicine in Lowell, Massachusetts, under the product name “Moxie Nerve Food." From 1928 through 1953 Moxie was bottled at 74 Heath St. in the Jamaica Plain section of Boston, MA. The building, known as Moxieland, featured an advertisement on the roof along with an arrow pointing in the direction of Logan Airport. Moxie was said to cure ailments ranging from softening of the brain to “loss of manhood.” In 1884, it was sold in carbonated form and merchandised as an invigorating drink, which claimed to endow the drinker with “spunk”. In the early phase of its life as a recreational soft drink, Moxie is said to have been kept handy by bartenders to give to customers who were too drunk to be given any more alcohol. This story may be apocryphal, however, inspired by Moxie's noted aftertaste, which many people find unpleasantly strong.
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(n.)
Know-how, expertise.
  

(n.)
energy; pep.
  

(n.)
courage, determination.
  

<language, music> A language for real-time computer music synthesis, written in XPL.
["Moxie: A Language for Computer Music Performance", D. Collinge, Proc Intl Computer Music Conf, Computer Music Assoc 1984, pp.217-220].
(1994-12-05)

Noun
1. fortitude and determination; "he didn't have the guts to try it"
(synonym) backbone, grit, guts, sand, gumption
(hypernym) fortitude
(classification) colloquialism