Mod (lifestyle)

The mod (shortened from the original term modernist) subculture originated in London in the late 1950s and peaked in the early to mid 1960s. The mod lifestyle is sometimes referred to as modism, a term which may have been coined by Pete Meaden when he was famously quoted as saying "Modism, mod living, is an aphorism for clean living under difficult circumstances". Elements of the mod lifestyle include music, clothes (often tailor-made), dancing and motorscooters. From the mid to late 1960s onwards, the mainstream media often used the term mod in a wider sense to describe anything that was (or was believed to be) popular, fashionable or modern.
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