Minimum advertised price

Resale price maintenance is the practice whereby a manufacturer and its distributors agree that the latter will sell the former's product at certain prices (resale price maintenance), at or above a price floor (minimum resale price maintenance) or at or below a price ceiling (maximum resale price maintenance). These rules prevent resellers from competing too fiercely on price and thus driving down profits. Some argue that the manufacturer may do this because it wishes to keep resellers profitable, and thus keeping the manufacturer profitable. Others contend that minimum resale price maintenance, for instance, overcomes a failure in the market for distributional services by ensuring that distributors who invest in promoting the manufacturer's product are able to recoup the additional costs of such promotion in the price they charge consumers. Some manufacturers also defend resale price maintenance by saying it ensures fair returns, both for manufacturer and reseller and that governments do not have the right to interfere with freedom to make contracts without very good reason.
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En organisation industrielle et en droit de la concurrence, l' imposition du prix de revente désigne la situation où un producteur peut choisir le prix auquel un détaillant donné peut vendre un bien donné aux consommateurs. Il peut s'agir selon les cas d'un prix plancher, d'un prix plafond ou de la combinaison des deux.
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precio mínimo publicado