Migros

Migros is one of Switzerland's largest enterprises, its largest supermarket chain and largest employer. The name comes from the French "mi" for half or mid-way and "gros", which means wholesale. Thus the word connotes prices that are halfway between retail and wholesale.The logo of the company is a large orange M, which some Swiss call "the orange giant". The firm's loyalty card is the M-cumulus card (a play on the word accumulate and a type of cloud formation).
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