Measurability

n. capacity or ability to be measured

Noun
1. the quality of being measurable
(synonym) quantifiability
(hypernym) quality
(hyponym) ratability

one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation; Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility; Actionability; Substantiality.

measurability /'meʤərəblnis/ (measurability) /,meʤərə'biliti/
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MISURABILITÀ