Babylon 10
The world's best online dictionary

Download it's free

Marketing Era

MONASH Marketing Dictionary

Download this dictionary
Marketing Era
the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.