Marketing Concept

Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer, vendor, partner, and internal process information.
See more at Wikipedia.org...

a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.

the underlying philosophy that companies should be customer oriented and that all an organisation's staff should work together to achieve this focus.