Market Segment Expansion Strategy

one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target; in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies; Concentrated Segmentation Strategy; Product Line Expansion Strategy; Differentiated Segmentation Strategy.